Use relevant global marketing and ethical theories, frameworks and concepts from the module to analyse the sector within which the organisation you researched, and the marketing challenges and opportunities it faces both now and in the future. Develop a consultancy report as if for presentation to the Board of your chosen organisation.
Essentials of Marketing and Ethics in Global Business ASSESSMENT BRIEF (This is a critical analysis essay not descriptive) Summative Assessment (2,750 words) The summative assessment of 2,750 words requires you to: Use relevant global marketing and ethical theories, frameworks and concepts from the module to analyse the sector within which the organisation you researched, and […]