What are the current and potential hot button political or policy issues at the national, regional, or local level that may affect the firm’s marketing activities? Identify any changes in international, federal, state, or local laws and regulations affecting the firm’s or industry’s marketing activities with respect to recent court decisions, recent rulings of federal, state, or local government entities, recent decisions by regulatory and self-regulatory agencies, and changes in global trade agreements or trade law.
You will need to collect information on the major forces which are impacting or are likely to impact your project SBU. You need to gain a feel for this by using secondary sources and your textbook. Your text can act as a guide for the major topics impacting the business, the secondary sources provide information […]