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Why do marketing professionals care about and participate in supply chain decisions?

Posted on by Assessments

Answer two out of the three discussion questions, listed below. 1. make a list of products you believe failed because of poor marketing channel choices. 2. Why do marketing professionals care about and participate in supply chain decisions? 3. Are small business owners at a disadvantage if they lack the marketing research resources large companies […]

Define channel length. What is the length of a direct channel? What is the length of a channel that involves producer, retailer and consumer?

Posted on by Ambrose

(13e edition) Chapter 10: Marketing Channels Read the chapter and answer the following questions [to facilitate references later on for the purpose of test-taking, make sure you bold or underline key concepts, use bullet points, and note down the page numbers on the textbook for each concept] 1. Define the concept of marketing channel. A […]

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