Marketing communications campaign Archives

Create a Market Research Report, which provides insight about the client, the market they operate in and the challenges they might face.

Posted on January 25, 2022 by Ambrose

Advertising and promotions Description Develop an advertising / marketing communications campaign and to understand the planning and research that go into this. In order to be able to develop your integrated communications campaign, you will be expected to review a brand, the environment it operates in and the key communication challenges that it faces. This […]

Present a financial analysis that reviews, evaluates and projects the brand’s sales, profit and promotional spend, in relation to that of the other key market players.

Posted on November 20, 2021 by Ambrose

Description The chosen brand is Dyson (household appliances) The IMC Proposal This tests the students’ ability to assess current brand performance and evaluate potential for improvement in the brand through the application of IMC. Writing your IMC Proposal (Part 1) Marks: 10% of the total module Words: 3,000 words This first stage proposal establishes the […]

Using the SOSTAC planning framework (Smith and Taylor) [see support link 1], write an integrated marketing communications campaign based on launching a new product or service (this does not need to be a real product or service) for a real company of your choice based in a country of your choice.

Posted on June 10, 2021 by Ambrose

Marketing Communications Assessment criteria The assignment will contribute 100% of the assessment. It will be in the form of a business report; it should comprise no more than 4,000 words. The appendices for your assignment must not exceed 15 pages. Assignment aim The aim of the assignment is to show your understanding of a number of marketing communications concepts […]

Prepare an individual 3,000 word report that critically analyses the marketing of Adidas and proposes a draft plan for a future marketing communications campaign.

Posted on May 8, 2021 by Ambrose

Prepare an individual 3,000 word report that critically analyses the marketing of Adidas and proposes a draft plan for a future marketing communications campaign.

Essay Quoll

Tag: Marketing communications campaign

Create a Market Research Report, which provides insight about the client, the market they operate in and the challenges they might face.

Present a financial analysis that reviews, evaluates and projects the brand’s sales, profit and promotional spend, in relation to that of the other key market players.

Using the SOSTAC planning framework (Smith and Taylor) [see support link 1], write an integrated marketing communications campaign based on launching a new product or service (this does not need to be a real product or service) for a real company of your choice based in a country of your choice.

Prepare an individual 3,000 word report that critically analyses the marketing of Adidas and proposes a draft plan for a future marketing communications campaign.