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Reflect on what you have learned about PR and CSR Consider today’s business environment, including the increasing importance of CSR.

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Integrated Marketing Discussion : Future of PR The purpose of this discussion is to help you better understand PR’s role and how it allows companies to inform customers and employees while exploring the complex relationship between corporate social responsibility (CSR) and PR. 1. Reflect on what you have learned about PR and CSR Consider today’s […]

Conduct some online research and compare and contrast the marketing communications strategies of Crest vs. Colgate. In the sixties and seventies, it seemed everyone could be divided into Crest families or Colgate families. These are great brands to study and learn from.What influencers and trends have shaped each brand’s strategies? How would you describe the positioning statements for each brand? From your analysis of each brand’s marketing planning, what conclusions can you draw?Discuss

Posted on by Ambrose

Discussion 2 Crest vs. Colgate The purpose of this discussion is to reflect on your learning and to further your understanding of the strategic planning process by reviewing the marketing communications strategies of Crest and Colgate. 1. Research marketing communications strategies Conduct some online research and compare and contrast the marketing communications strategies of Crest […]

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