Suggest ways in which the brand’s utilisation of social media as a communications tool might improve or enhance the brand’s value/equity.
Description Select a brand; and for that brand, conduct research and produce a report of no more than 2000 words that addresses each of the following tasks: i) Research, outline and evaluate the brand’s current marketing communications strategy. ii) Evaluate the brand’s current utilisation of social media as a communications tool. iii) Suggest ways in […]