Analyse the communications issue/campaign drawing on the approaches studied in the module. Critically evaluate the communications issue/campaign, using recognised frameworks and marketing communications theory.

The Hunger Games 2500 words essay Coursework Assessment Brief Assessment Instructions The assessment for this module comprises a 2500 word written essay, plus a 500 word critical reflection, submitted together in one document (Component A). In both cases, the word-count stated should not be exceeded. The 2500 word written essay will assess your ability to […]

Explain why a tease, reveal, sustain campaign often works better than just a basic product launch?

1. Apply marketing communications theory to real world industry examples. 2. Assess the measurement/performance of marketing communications activities. 3. Make recommendations to improve marketing communications activities. This assignment is based on the application of marketing communications theory applied to a case study. • Identify and reference (author) key theories, theorists and contributors • Students will […]

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