How do you choose where to buy? Think about recent purchases you have made and do some research about how others choose where/how to buy. List, describe, and provide examples of the different types of evaluative criteria used in choosing a retail outlet. Discuss marketing implications and best practices.
Store Choice and Purchase — Journal Step 1: Research & Reflect Choose one of the discussion prompts below to research and write about. don’t forget to create a relevant title at the top of your post so we know what prompt you have chosen. Shopping Orientation – Why do People Shop? Choose two shopping motives […]