Explain why the Customer Lifetime Value is important to consider for marketing investments, and how it supports your conclusion.
Draft an email of 525 words to your director, outlining the value of the clients compared to the marketing investments. Use the concept of the Customer Lifetime Value (CLV) as support. Detail the following in your email: Determine the company’s current Customer Lifetime Value (CLV) and Cost of Acquiring a Customer (CAC). Conclude by recommending […]