Prepare written responses to “Marketing by the Numbers Exercise Set Two” (pp. 581) in the textbook.
Assignment: Marketing by the Numbers Set Two In this assignment, you will learn about demand estimates and the marketing budget. Read “Demand Estimates, the Marketing Budget, and Marketing Performance Measures”(p 574-581). in your textbook. Prepare written responses to “Marketing by the Numbers Exercise Set Two” (pp. 581) in the textbook. Complete problems 2.1, 2.2, and […]