Research and define the marketing terms: earned, owned, and paid media. Choose a brand or product sold by this company. Analyze the company’s approach to each of the three types of media used to promote this brand or product.
Integrated Marketing Communication Your assignment is to analyze a company’s approach (any company of your choice) to the integrated marketing communications concept by assessing their activities associated with earned, owned, and paid media by doing the following: Research and define the marketing terms: earned, owned, and paid media. Choose a brand or product sold by […]