Submit your analysis for the final P (promotion) for your chosen company’s product or service. Your analysis should cover all aspects related to promoting the product, including promotion to the customer and to other promotional audiences. Respond to the following: What is the communication strategy? What are the communication channels or media? Who represents the […]
Describe a health care provider with which you are familiar and discuss the function and flows that need to be performed by that provider’s marketing channel. Provide specific examples to support your response. (Again consider using the provider that you are using in your assignments.) Describe a realistic situation that would call for channel […]
Choose an current article of your prefference Objective: Evaluate the trend toward the functions of marketing in the hospitality industry.
i) critically evaluate the associated marketing strategy of the brand in relation to its business performance in the specified sector, and then (ii) propose marketing objective(s) and recommendations of marketing strategy to the brand. I chose Gatorade as the brand. The Directions says “Your recommendations may concentrate on one or a combination of the marketing […]
How has Unilever targeted the black population in Brazil? How does the company’s strategy in Brazil differ from its strategy in other countries? What does your response tell you about Unilever’s overall global marketing strategy?
How can the beauty industry affect body image in a more positive way and be more inclusive, using appropriate advertising tools and marketing campaigns?
Individual Written Assignment Material: Case titled “AMERICAN BEAGLE OUTFITTERS: APRIL FOOL’S JOKE TURNED REALITY” (David Mothersbaugh, Delbert Hawkins, 2017) Answer FOUR of the following questions: Q1. Given the unusual circumstances of American Eagle’s launch of its American Beagle line, do you feel that this April Fool’s prank was genuinely a prank was genuinely a prank-turned […]
For this project, you will be creating and presenting a new marketing plan for an existing brand or product. Choose a brand or product that is struggling,and create a marketing plan that will help reinvigorate it. Here is a list of possible brands—you may use any one of them, or you may select your own: […]
Given a case study-identifying the main international marketing and ethical dilemmas, addressing these issues by providing realistic and justified international marketing recommendations. Remember to support your findings, arguments and recommendations with academic peer-reviewed journals, market research, magazine articles and business/industry media. Suggested Structure: Section 1. Identification of market-specific issues, constraints, and opportunities(approx. 500 words). Base […]
Segmentation in international marketing creates additional challenges for marketers. Identify and discuss the segmentation strategies in international marketing. Illustrate your answer with relevant company examples.
