BM 451-01 and 451-50 This paper is in lieu of your midterm exam and will count for your midterm grade. In the syllabus the book The Entrepreneur Mind is listed as mandatory reading. The paper refers to that book. This is an academic paper which reviews some of the issues in the book and how […]
Using the Module Six Discussion Worksheet, outline the pros and cons of two marketing techniques you may use to market your selected product or service. The marketing techniques should support the mission and vision of the organization, and brand identity of the product or service. Your selection should be based on the fundamental marketing principles […]
ASSIGNMENT DETAILS & INSTRUCTIONS: This assignment is to be read in conjunction with Surfdome Company Information in the Appendix. This is an individual assessment where you are required to: 1. Conduct secondary research to thoroughly analyse and evaluate the Surfdome industry sector. 2. Identify and evaluate the strategic options for Surfdome 3. Formulate a strategic […]
Select one company and one of its electric vehicle brands to be your ‘client’. As a marketing consultant, you have been commissioned by this company to develop marketing strategies which will accelerate the uptake of the company’s EV. To do so, you will apply your expert knowledge of consumer behaviour and internal influencing factors to […]
Marketing Function In the following weeks, the focus shifts to the marketing function and developing a marketing strategy. In today’s business world, the role of marketing in a company is too critical to be ignored. It’s very common that many local businesses or global businesses are competing for the same market. As a result, a […]
Assessment Tasks In this assessment, you are required to do the following tasks: Choose an established brand with an online presence. Using relevant models, literature, and available data, write a digital marketing plan based upon an adapted SOSTAC Digital Marketing Planning Template for your selected brand by completing the following tasks: Executive summary (10% weight; […]
The structure of the assignment as stated below: Introduction – introduce and explain the concepts of the two chosen marketing orientations. Briefly explain on the importance of the two chosen marketing orientation concepts in the contemporary marketing environment. (approximately 200 words) Comparison of characteristics of the marketing orientation concepts – provide detailed comparison […]
A young woman sought psychological services after her cardiologist referred her for stress management and treatment of “heart attack” symptoms. This 36-year-old woman had the world by the tail. Marketing director for a local high-tech firm, she was in line for promotion to vice president. She drove a new sports car, traveled extensively, and was […]
Integrated Marketing Communications, Advertising, and Sales Promotion Companies must do more than just create customer value. One of the four P’s, promotion, is used to clearly and persuasively communicate that value. Promotion is not a single tool but, rather, a mix of several tools. Under the concept of integrated marketing communications (IMC), the company must carefully coordinate […]
Instructions: Provide a 100 word response to each question. 1. Define marketing and describe why it is important for healthcare managers to understand the key components of the marketing concept. 2. Define quality in healthcare. Describe the dimensions of healthcare quality. Response for each question should be sat least 100 words long and no more […]
