Are your competitors expanding in the current market? Explain how this impacts their market strength. Analyze your company’s capability to pursue the innovation.

Overview In the highly competitive automotive market, it is critical to keep up with current technology to stay in or get ahead in the marketplace. To remain competitive, companies must innovate and integrate new technologies within their product lines and services. Scenario You work as a middle manager for one of the top U.S. producers […]

Create a presentation that will include your recommendation for how the company should approach this business problem.

Description Scenario You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks. The chief technology officer (CTO) of the company from the course scenario has been monitoring new technology developments that the company could integrate into its vehicles to enhance the usefulness of and improve […]

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