Drawing information from the case study above in addition to your own readings, explain the concept and role of marketing in the achievement of organisational strategic objectives, and discuss the extent to which being market oriented and delivering perceived value to customers impacted the planning, formulation and implementation of effective marketing strategies for the growth of Coca-Cola in Nigeria
Marketing management Module Aim Marketing is an important aspect in any organization, the role of marketing and the management of marketing functions focuses on what ‘market-oriented’ means in both commercial and public sectors organisations. Marketing environments and strategic marketing alternatives covers the design and implementation of marketing programmes involving decisions about products and services, pricing, […]