How does this publicity differ from a traditional paid advertisement? Do you believe it is effective? How was Michelin’s #StreetTread initiative able to better reach its target market than a traditional television commercial?
Start a new thread and respond to one of the following prompts. How has the use of digital marketing transformed the marketing landscape? How do you think digital marketing will continue to evolve? SECOND DISCUSSION : An innovative PR campaign from Michelin North America called “Teens Prove Their #StreetTread” won the Best of Silver Anvil […]