CUsing a variety of information sources, provide a concise account of the brand’s current external and internal situation concluding with a SWOT analysis and key brand challenges summary.onduct a Brand Audit for a brand of your choice.
Brand management/ brand audit The Assessment Task This assessment requires you to conduct a Brand Audit for a brand of your choice. i) Using a variety of information sources, provide a concise account of the brand’s current external and internal situation (brand exploratory and brand inventory Keller & Swaminathan (2020) Chapter 9) concluding with […]