Identify, apply, and critically evaluate key strategic marketing theories taught throughout the MSc programme.

Strategic Marketing and New Venture Development 1. Identify, apply, and critically evaluate key strategic marketing theories taught throughout the MSc programme. 2. Understand, assess, and conduct in-depth analysis of customer behaviour and competitive environments. 3. Apply entrepreneurial skills within a practical new business venture. 4. Use intellectual and transferable knowledge and skills to develop a […]

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