As part of this section you are expected to segment and profile minimum three different target markets based on consumer characteristics [geo- demographic, behavioural, psychographic etc].Develop two detailed personas along with their comprehensive journey mapping.
Assessment Case Brief The New-Ark Shoes Ltd.1 is an SME, based in Newcastle Upon Tyne, that operates online by selling, both, locally produced and imported branded shoes. The business has ambitious growth plans in rivalling some of the high street shoe stores, but due to lack of internal expertise in digital marketing, the owner is […]