Own brand has become increasingly important in the contemporary market. Critically evaluate the own branding strategy for the company or organisation that you have chosen.
To complete this module, you need to choose one topic from the below: 1. Critically evaluate the strategic model `SOSTAC’ (Situational analysis, Objectives, Strategy, Tactics, Actions & Control) in relation to the strategy of a company or organisation of your choice. 2. Critically analyse the product portfolio model 13CG Matrix’ (Question marks, Stars, Cash cows […]