Produce a professional 4-page proposal of your database strategy, which will address: What core information you feel Argos should collect from their consumers; What channels they should use to collect this information.
The Digital Customer Journey: Data, Profiling and CRM Instructions on Assessment: This assessment is based on the retailer Argos. This organisation has the following characteristics which make it suitable for customer journey analysis in this module: They operate across both online and offline channels (i.e. they are a multi-channel business) They are from an […]