Provide an example of a value chain similar to Mike’s Bikes. Identify three value chain goals for your example.
Value Chains Over the last several weeks, you learned about competitive strategies. Michael Porter suggests that marketing managers should pay close attention to value chains — a network of value-creating activities. There are five primary value-creating activities and four support activities. The primary activities include inbound logistics, operations/manufacturing, outbound logistics, sales and marketing, and customer […]