Identify the four determinant attributes that set apart the original Amazon, Google, and Apple smart home devices. Use those attributes to develop a compensatory purchasing model similar to the one in Exhibit 6.2. Based on your importance and performance ratings, which product would you buy?
1. Trace how you might go through the steps in the consumer decision process if you were thinking of buying a smart home device. 2. Identify the four determinant attributes that set apart the original Amazon, Google, and Apple smart home devices. Use those attributes to develop a compensatory purchasing model similar to the one […]