For you which of these chains represents the greatest value and why? Explain how each of the four P’s of the market makes contributions to your answer.
Chapter 5 of the course text, Principles of Marketing This week, you learned about the three core pricing strategies: penetration, neutral, and skim. In this interactive activity, you’re going to briefly recap the three pricing strategies, use them to classify the major pizza chains based on exploring the online ordering process, and then answer a […]