Spend some time exploring the 2018 Movember Foundation’s Distinguished Gentleman’s Ride marketing campaign, as it is a global marketing success story. It demonstrates the importance, principles, and power of IMC.Why could you argue that the Distinguished Gentleman’s Ride campaign uses IMC to fuel its phenomenal momentum?Explain
The purpose of this discussion is to reflect on your learning and to further your understanding of the importance and principles of IMC by reviewing the 2018 Movember Foundation’s Distinguished Gentleman’s Ride marketing campaign. 1. Review: The Distinguished Gentleman’s Ride Spend some time exploring the 2018 Movember Foundation’s Distinguished Gentleman’s Ride marketing campaign, as it is a global […]