Provide a link that shows at least two of the health care organization’s branding elements and explain, with rationale, whether the branding within these elements conveys consistency and order. Describe what impact the branding elements could have on patient choice.
Use the Internet to look for Banner health care organization headquartered in Phoenix, AZ. Take some time to look at the organization’s logo and other elements of brand identity. Write a 275-400 word analysis Using what you learned about Schmitt and Simonson’s drivers of identify management regarding inconsistent image, determine whether the chosen facility’s logo […]