Post-purchase dissonance Archives

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What is post-purchase dissonance and why are we sometimes dissatisfied after we have made a purchase? Thinking about a recent purchase that you have made, how did post-purchase dissatisfaction effect your loyalty to a specific brand, or your willingness to repurchase that product, and why?Explain

Posted on December 13, 2021 by Ambrose

Post-purchase Dissonance and its Influence on Repeat Purchase Decisions What is post-purchase dissonance and why are we sometimes dissatisfied after we have made a purchase? Thinking about a recent purchase that you have made, how did post-purchase dissatisfaction effect your loyalty to a specific brand, or your willingness to repurchase that product, and why?

Describe a purchase decision for which you used affective choice, one for which you used attitude-based choice, and one for which you used attribute-based choice. Why did the type of decision process you used vary?

Posted on June 15, 2021 by Ambrose

Description 1-Describe a purchase decision for which you used affective choice, one for which you used attitude-based choice, and one for which you used attribute-based choice. Why did the type of decision process you used vary? 2-How should manufacturers deal with consumers immediately after purchase to reduce post-purchase dissonance? What specific action would you recommend, […]

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Tag: Post-purchase dissonance

What is post-purchase dissonance and why are we sometimes dissatisfied after we have made a purchase? Thinking about a recent purchase that you have made, how did post-purchase dissatisfaction effect your loyalty to a specific brand, or your willingness to repurchase that product, and why?Explain

Describe a purchase decision for which you used affective choice, one for which you used attitude-based choice, and one for which you used attribute-based choice. Why did the type of decision process you used vary?