In the context of Postmodernity, the focus of brand management has evolved from managing the ‘Thing’ (a product/service) to managing the sociocultural‘Link’(with a product/service). Critically assess the validity of this statement.
‘In the context of Postmodernity, the focus of brand management has evolved from managing the ‘Thing’ (a product/service) to managing thesociocultural‘Link’(with a product/service). Critically assess the validity of this statement. Discuss/explain the various aspects/points of your argument using theory and examples. [In other words, make sure to fully incorporate the evolution in modeling the process […]