Determine which target market or markets your company is best positioned to serve.Describe the profile of your primary target market.
Marketing Plan: Market Segmentation (Target Market) & Positioning Map Remember the various segmentation methods your readings discussed: geographic, demographic/socioeconomic, psychographic, behavior, and needs-based segmentation. Also, recall that positioning refers to the way in which customers perceive your product offering relative to the competition. Do the following: • Consider how best to segment the market based […]