Determine which target market or markets your company is best positioned to serve.Describe the profile of your primary target market.

Marketing Plan: Market Segmentation (Target Market) & Positioning Map Remember the various segmentation methods your readings discussed: geographic, demographic/socioeconomic, psychographic, behavior, and needs-based segmentation. Also, recall that positioning refers to the way in which customers perceive your product offering relative to the competition. Do the following: • Consider how best to segment the market based […]

Briefly develop one idea to promote your final project to its primary target market. Explain why you are sure it will be effective and how you will measure that effectiveness.

Create an ad or other promotion Briefly develop one idea to promote your final project to its primary target market. Explain why you are sure it will be effective and how you will measure that effectiveness. You may want to, but don’t need to, include this, and your partners’, perhaps as appendices, in the final […]

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