Explain WHY it is important that event designers understand how to create authenticity. Indicate that the key outcome of your synthesis of the available literature will be to form conclusions and make recommendations about how authenticity can be achieved in event design, across different types of corporate events.
Assessment Details Individual Essay – ‘Exploring the Role of Authenticity in Strategic Event Design’ In this module, we are focusing on the strategic design of business events to influence the cognitive, affective and behavioural impacts of attendees for optimal organisational outcomes. Cognitive impacts help attendees to better understand their organisation’s strategy, new initiative or product […]