Explain the ethical marketing framework and the main principles governing ethics in digital marketing
Read the following article about the case of tracking by Google in 2020 in order to become familiar with the case. https://www.nbcnews.com/tech/security/google-sued-u-s-tracking-users-private-internet-browsing-n1222676 Explain the ethical marketing framework and the main principles governing ethics in digital marketing Explain how ethics in marketing can help companies perform better. Was Google ethical in this case? Explain […]