Compare and contrast the differences between product and brand and analyzing an academic article to bridge the gap with the professional marketers’ role in explaining how to use the learnings from the academic article in real-life branding strategies.
Academic article assignment Course Objective: Comparing and contrasting the differences between product and brand and analyzing an academic article to bridge the gap with the professional marketers’ role in explaining how to use the learnings from the academic article in real-life branding strategies. Each student will pick an academic article from a pool of articles […]