Review the following blog article cited in this section, and then research a famous product that failed. Match at least two of the reasons from the blog to the failed product. Share your findings.
Marketing Management Discussion : Test Markets and New Product Launches Discussion topics will be assigned by module and open during the time the module is being covered. All original posting in discussions should be 300-400 words long, using at least one properly cited outside source in addition to the text. The content of your discussion […]