Then go to a store, as discussed above, and observe.  Observation is a well-established method of real-world research :Which products/brand names compete most closely with each other?  Are they placed close to each other on the shelves or far apart?

Watch the video: Assignment Instructions: Then go to a store, as discussed above, and observe.  Observation is a well-established method of real-world research. It will probably be easier and perhaps more informative if you pick on one product line to observe and observe by brand name. In particular, look for: product prices, product packaging (design, colors, […]

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