Establish the brand platform describing the brand: promise, voice, personality, positioning, and strategic recommendations for building the brand.

5.3 – Marketing Plan: Brand/Product Strategy Follow these standard formatting guidelines for your Marketing Plan deliverables: • 12 point, Times New Roman font • Double-spaced • Title Page • Reference List Establish the brand platform describing the brand: promise, voice, personality, positioning, and strategic recommendations for building the brand. Compose a description of the product […]

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