promotional strategy Archives

Why has this disconnect occurred? Identify the strengths and weaknesses in the “Feels Like Home” television campaign approach used by Qantas to re-invigorate the brand.

Posted on November 29, 2022 by Assessments

Facing Some ‘Home’ Truths: Brand Backlash and the Case of Qantas Airline flying above the clouds.Analyze the following case study from the Hunt Library: Baumann, C., Bretherton, T., Troy, S., and Taksa, L. (2017). Facing Some ‘Home’ Truths: Brand Backlash and the Case of Qantas. Links to an external site.In SAGE Publications. The case describes […]

What do you think is a key promotional advantage a product like Turbo Tax has over products in some other categories/industries? Give an example.

Posted on February 17, 2021 by Ambrose

Paper detalis: Make your case on this Turbo Tax case study. You must explain and support your position using and use at least 10 concepts/principles from the textbook. You cannot use more than 2 concepts/principles from any given chapter. You must bold the term being used and provide the chapter and page number. This paper […]

Essay Quoll

Tag: promotional strategy

Why has this disconnect occurred? Identify the strengths and weaknesses in the “Feels Like Home” television campaign approach used by Qantas to re-invigorate the brand.

What do you think is a key promotional advantage a product like Turbo Tax has over products in some other categories/industries? Give an example.