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You work for a communications agency and are pitching for work from Rolex (Rolex.com) in a market of your choice.Specify the market, explain your proposed communication strategy for Rolex and suggest the promotional tools you believe Rolex should use, giving both your reasons and market-specific examples.

Posted on May 12, 2022 by Ambrose

Question 1: You work for a communications agency and are pitching for work from Rolex (Rolex.com) in a market of your choice.Specify the market, explain your proposed communication strategy for Rolex and suggest the promotional tools you believe Rolex should use, giving both your reasons and market-specific examples. Question 2: You are responsible for marketing […]

How to integrate the marketing communications? Make some specific recommendations for your client to best integrate the message and the marketing communications you have recommended.

Posted on April 12, 2022 by Ambrose

Purpose The purpose of this assignment is to create marketing communications recommendations for a marketing campaign. This connects to course learning outcomes of identifying the role of marketing in communicating value for customers, as well as applying the concepts of value proposition and positioning. This assignment also connects with prior assignments from Weeks 2 and 4. […]

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Tag: Promotional tools

How to integrate the marketing communications? Make some specific recommendations for your client to best integrate the message and the marketing communications you have recommended.