Prepare a write up of the promotion mix techniques your chosen company is doing within its physical spaces.Does the company follow Porter’s strategy of cost, differentiation, or a mix of both?Explain
Description The report should include 2.1 Advertising (where and how do they advertise? what are the messages/ target audience/positioning/ brand signals etc.) 2.2 Public Relations and Publicity (what are others saying about the company in the mainstream and industry press and third party media channels? What press releases has the company issued?) 2.3 Sales Promotion […]