Which of the following levels of segmentation is Karma Automotive currently employing? Use research to justify your answer.
Karma Automotive Q.1. (a) Review the segmentation approaches listed in Figure 1 and identify which segmentation approach(es) make the most sense for Karma and why. Use research/data to support your answer. Figure 1: Segmentation Approaches Geographic segmentation Psychographic segmentation Demographic segmentation Behavioral segmentation (b) Using segmentation approaches listed in Figure 1, develop a customer profile […]