Apply the consumer behaviour principles and theories discussed in the module and the corresponding chapters in the textbook to evaluate an actual marketing commercial.
Understanding Consumer Behaviour: Commercial Analysis This assignment consists of one question. Your answer should be no more than 2000 words (including everything). Your answers will be graded based on the following criteria: Relevance and correctness of information used How well is this information integrated Extend of in-depth analysis Evidence of learning from lectures, seminars, and […]