Research and provide information on the product, your recommendations for the setting and where it should be sold, provide price information and your opinion on its price point versus the competition, and how you would handle promotion for the product.
Product Selection and Understanding the marketing mix You have just been promoted to the position of Regional Manager of Marketing for Samsung New England. Considering the Samsung’s adopted global strategies and mindset discussed in Chapter 1, use Exhibit 1.5 and explain how you would justify the target market Samsung should approach for their Samsung Galaxy […]