What are their goals? Again, raising engagement is NOT the relevant goal. What big picture value or aim drives what they do such that it could be indirectly measured by those stats?
Digital Media Analysis Mini-Project This mini-project asks you to select a digital media account or profile of your choice and do an in-depth analysis of their audience and content strategy to provide an estimate of their engagement metrics and successes , and forward-looking insights into what is working well and what the account or profile […]