You are thinking of hiring a product manager who has just left a competitor’s company. She would be more than happy to tel you all the competitor’s plans for the coming year. What would you do?Explain
1. Your RID department has changed one of your company’s products Sightly. It is not really ‘new and improved,* but you know that putting this statement on the package andn advertising will increase sales. What would you do? 2. You have been asked to add a stripped-down model to your line that could be advertised […]