Based upon your research findings for the marketing mix, recommend a strategy that you believe will increase profits and sales to the target market>Cite your specific research findings to justify your strategy assessment and recommendations.

Review the following topic materials. Topic 6: “Types of Distribution Channels” Topic 7: “Advertising, Sales Promotion, and Public Relations” and “Planning a Promotional Campaign” Part 1: Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the […]

Watch the video “Advertising, Sales Promotion, and Public Relations.” Discuss the strengths and weaknesses of each form of communication. Explain why marketers would choose to use each form within a consumer products promotion.

1 post: The communications process describes the interactions between a sender and a receiver of a message. Watch the video “The Communications Process and IMC.” Visit YouTube and find and watch a TV commercial for McDonald’s. Post the link to the commercial in your discussion. Analyze the commercial using the communications model. Who are the […]

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