How does C-D mapping relate to brand knowledge? Consider the two components of brand knowledge and how centrality or distinctiveness relate.
Description: Students will learn how to apply the concepts of centrality and distinctiveness in the context of brand competition. Read the assigned article from Harvard Business Review and prepare a typed, thoughtful, and well-worded answer to each of the discussion questions. Students will discuss their response directly with peers in class on 9/29. Assigned Article: […]