What do you believe are the most valuable content marketing and nurturing tools that Robin can use to improve its sales performance? Why? What should Dunn do to attain the stated goal of two to three demos per rep, per day?
Presentation: Sales Process Reengineering At Robin Describe Robin’s value proposition. Explain by highlighting key customer benefits. Identify the key target market segments, including similarities and differences among them. How might communication to “IT people” differ from that delivered to “facilities folks”? What do you believe are the most valuable content marketing and nurturing tools that […]