Analyse and critically evaluate the strategies, performance and behaviours of the target company in terms of your two themes
Description Research on produce/service and strategies of your target company in the context of new venture development using secondary sources of information (e.g. published articles, reviews, newsletter, etc.). MGT4857 Entrepreneurial Management (chapter 1), target industry and market (chapter 2), business model (chapter 3), (chapter 4), marketing mix (chapter 5), (chapter 6), communicating your value proposition […]