Critically assess the current customer relationship strategies of the brand and then assess the dimension of the brand equity.
Assessment. Coursework Module Title: Integrated Marketing Communications Module Code: Level: 5 Word Limit: 3000 words Executive summary (not included on the word counts), Introduction – 200 words Table of content Main body – 2600 words Conclusion – 200 words This excludes bibliography and other items listed in rule 6.75 of the Academic Regulations: http://web.anglia.ac.uk/anet/academic/public/academicregs.pdf Mandatory […]