Smithfield Custom Furniture Archives

Recommend a consultant to solve four of the six issues confronting Alicia.

Posted on October 20, 2021October 20, 2021 by Ambrose

Recommend a consultant to solve four of the six issues confronting Alicia. It is 1901. Alicia Smithfield, daughter of the founder of Smithfield Custom Furniture, just inherited the company. She is the only surviving heir to the furniture empire her father built. Headquartered in upstate New York, the company has grown significantly over the past […]

Selecting for her and explaining, using not more than 4 sentences, the one specific change management technique or tool you think is most likely to pave the way for a successful launch of the new product line.

Posted on April 4, 2021 by Ambrose

Week 5 Discussion Case Discussion: Smithfield Custom Furniture (Part 3) It is now 2015, and Smithfield’s Custom Furniture has continued to grow. Its new product line of lower-priced furniture was an immediate sensation in the marketplace. The company now has 344 stores and 21,000 employees. The company now has a total of 12 international retail stores […]

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Recommend a consultant to solve four of the six issues confronting Alicia.

Selecting for her and explaining, using not more than 4 sentences, the one specific change management technique or tool you think is most likely to pave the way for a successful launch of the new product line.