List three of your favorite celebrities and then identify branded products or services for which those celebrities would make good spokespersons. Discuss the pairings, why or why not they make strategic sense, and the celebrity’s potential role in building brand equity.
Required Find five social media ads (on Facebook, etc.) that you think will elicit elaborative processing. Be very specific about describing the ads. Analyze these ads for the types of source and message factors discussed in the chapter. Based on this analysis, answer the following questions: (a) Which types of source and message factors are […]